Alea Adds Imagine Live Content to Aggregation Platform

On 2 July 2026, Alea announced a commercial partnership with Imagine Live to integrate the provider’s live dealer games and game shows into its aggregation platform. The agreement enables connected operators to access the expanding European studio network through a single technical integration.

Partnership Scope and Platform Integration

Imagine Live was established in 2022 and currently operates a studio network across Europe, supplying live casino experiences for regulated markets. The new deal incorporates these localized live dealer offerings and interactive game shows directly into the Alea ecosystem. Operators utilizing the platform will receive the updated content catalog without requiring additional technical implementations.

Executive Statements

Romain Peltier, Live Casino Director at Alea, stated that "the industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players." He noted that Imagine Live’s customized content aligns with the platform’s strategy to diversify live casino selections. Nadiya Attard, Chief Commercial Officer at Imagine Live, added that operators now require scalable technology and localized market expertise alongside standard content. She confirmed the collaboration will extend the provider’s portfolio reach while maintaining established production standards.