A new study by TransUnion reveals that 12% of UK adults aged 25 to 34 experienced betting fraud via unlicensed sites ahead of the 2026 World Cup. The research, conducted in May, identifies London as the most active betting region in the country.
The survey, carried out by OnePoll between May 11 and 14 among 1,000 UK adults, indicates that younger demographics are driving the increase in wagering activity. Forty-three percent of the 25-34 age bracket intend to bet more frequently during the tournament, compared to just 4% of those over 65. This group also plans to place the largest stakes, with an average wager of £16.56, significantly exceeding the overall average of £9.54.
Regional Activity and Security Concerns
London residents demonstrate the highest engagement levels, with 52% planning to wager on England matches. Convenience is the primary factor for 24% of young adults when selecting a betting operator, while 16% prioritize online platforms. Security remains a critical issue, as 91% of online bettors value a secure experience, and 95% of London users rate security as crucial.
Chad Reimers, TransUnion’s international vice-president of fraud solutions, highlighted the risks associated with unlicensed providers. He noted that fraudsters exploit the World Cup as a major social event and warned that younger fans often trust brands without verifying their regulatory status. TransUnion advises consumers to check Gambling Commission licensing, use two-factor authentication, and monitor financial statements for suspicious activity.